09/2026

Match Madein September

You could be the match.

This Blood Cancer Awareness Month, help more patients get closer to the match they’re waiting for. Get swabbed at a September event — or join our free September 24 conversation to learn why representation matters and how you can take action.

Presented by Donor Drive 4 Dorothy · In partnership with Canadian Blood Services

01The Human Story
Avery Jones and his mother, Michelle Jones

Avery & his mom, Michelle Jones

Someone is searching for their match.

Avery found his match.

Avery Jones is 11 years old, a stem cell transplant recipient and a SickKids Ambassador.

His sister was his match. Not every patient is that fortunate.

For many people with blood cancer and other serious illnesses, finding a matching stem cell donor means relying on someone outside their family.

That’s why who is on the registry matters.

02Why Representation Matters

Why
representation
matters.

A stem cell match is about more than blood type.

Matching depends on inherited genetic markers. Patients are often more likely to find a well-matched donor among people who share similar ancestry.

That makes diversity on the stem cell registry critical.

2.29%

of Canada’s stem cell registrants were identified as Black in the September 2026 registry composition data.

Source: Canadian Blood Services Stem Cell Registry ethnic composition, September 2026

A more diverse registry means more possibilities for patients searching for a match.

05Campaign Events

Step up.
Swab.
See what happens next.

Find the Donor Drive 4 Dorothy team at these Ontario events. Each one is a chance to ask questions, learn how matching works, and — where swabbing is offered — take the next step with Canadian Blood Services.

AfroCan — Roots & Rhythms Festival 2026 — Mississauga Celebration Square, MississaugaAwareness
SEP19–20

AfroCan — Roots & Rhythms Festival 2026

SAT–SUN · SEP 19–20, 2026

AfroCan isn’t just an event—it’s a movement that celebrates the rich heritage of African and Caribbean cultures through music, food, art, and connection.

Venue
Mississauga Celebration Square
Mississauga, ON
Time
1:00 PM11:00 PM
Hosted by
Black Caucus Alliance
BFUTR 2026 — International Centre, MississaugaAwareness & Swab
NOV19–20

BFUTR 2026

THU–FRI · NOV 19–20, 2026

BFUTR is Canada’s premier tech summit connecting diverse talent, enterprise leaders, and investors shaping the future of AI and innovation.

Venue
International Centre
Mississauga, ON
Time
7:30 AM6:00 PM
Hosted by
Obsidi
Hope & Inspiration Fundraising Gala — Panemonte Banquet & Convention Centre, EtobicokeFundraising & Awareness
NOV28

Hope & Inspiration Fundraising Gala

SAT · NOV 28, 2026

The Hope & Inspiration Fundraising Gala is a powerful evening of hope, generosity and community—uniting supporters to raise vital funds, stand with patients and help give more families the chance of a life-saving stem cell match.

Venue
Panemonte Banquet & Convention Centre
Etobicoke, ON
Time
6:00 PM1:00 AM
Hosted by
DonorDrive4Dorothy

Official donor registration, eligibility screening and donor packages are managed by Canadian Blood Services.

Learn about the stem cell registry
Don’t see an event near you?Join the September 24 conversation →
06How the Process Works

What happens
when you swab?

  1. 01

    Show up

    Visit a participating Match Made in September event and learn what joining the stem cell registry involves.

  2. 02

    Swab + register

    If you are eligible and choose to join, a simple cheek swab helps begin the registry process.

  3. 03

    Stay ready

    Canadian Blood Services will contact you if you are ever identified as a potential match.

Attending a swab event does not guarantee you will be called to donate. You may remain on the registry until you are identified as a potential match. Final eligibility language should follow current Canadian Blood Services guidance.

07September 24 Webinar
Live OnlineSept 24 · 6:00 PM ET

A Conversation onRepresentation, Registration& Real Lives

Format
Live Online
Date
Thursday, September 24, 2026
Time
6:00 PM ET
Duration
60 minutes
Cost
Free

Get the facts. Hear the stories. Know why it matters.

45-minute panel conversation · 15-minute live Q&A

Can’t make it live? Register anyway and we’ll send the replay to registered attendees.

Register free

Registration details and access information will be sent by email. We never collect health information on this site.

08What You’ll Learn

In 60 minutes,
you’ll walk away with:

  1. 01

    The real picture

    What representation looks like in Canada’s blood and stem cell donation system — what has changed and what is still missing.

  2. 02

    A family’s story

    Hear AJ and his mother Michelle share what finding a stem cell match meant for their family.

  3. 03

    How to take action

    Understand how registry registration works, what happens after you join and how to help even if you are not eligible to donate.

09Panel

Meet the voices
behind the conversation.

Avery Jones with his mother, Michelle Jones

Avery & his mom, Michelle Jones

Featured story

The story behind the match.

Avery “AJ” Jones + Michelle Jones

AJ and Michelle share what it means for a family to search for — and find — a stem cell match.

AJ is an 11-year-old stem cell transplant recipient and SickKids Ambassador. Michelle is AJ’s mother.

Moderator & panelists

10Who Can Help

You don’t have to be eligible to make a difference.

This conversation is for you if you:

  • are curious about becoming a blood or stem cell donor
  • have a family member affected by blood cancer
  • work with African, Caribbean and Black communities
  • lead a student or community organization
  • work in healthcare, advocacy or community engagement
  • want accurate information you can share with others

Not eligible to join the stem cell registry?

You still have a role.

  • Attend the webinar.
  • Share the campaign.
  • Bring someone who may be eligible.
  • Invite your organization or community.
  • Help accurate information travel further.
11Questions

Good questions.
Straight answers.

  • Anyone. The session is free and open to the public.

Questions about eligibility or medical procedure are answered by Canadian Blood Services.

09/2026

This September,
you could be
the match.

One month. Two ways to take action. One opportunity to help more patients get closer to the match they’re waiting for.

Share the campaign

Match Made in SeptemberBlood Cancer Awareness Month#YouCouldBeTheMatch
Swab eventsWebinar Registration